Logos, colours and fonts that feel unmistakably yours, and hold together everywhere you use them.
For: New businesses, and ones whose logo no longer matches how good they are.
Most small businesses end up with an identity by accident. A logo somebody made years ago, a colour picked because it looked fine on a van, a different font on every document. Each decision was reasonable and the result is a business that looks like five businesses.
That matters more than it sounds. Looking consistent is most of what looking established means, and looking established is what a customer is checking for when they are deciding between you and someone cheaper.
An identity fixes the decision once. A logo that works small, a set of colours with rules for where they go, fonts that pair properly, and enough guidance that the next person using them does not have to guess.
Logo design £250, including two concepts, two rounds of revisions and all the source files.
What you get
A logo that works small
Most people will see it at the size of a favicon or a van door, not on a screen at full width. Anything that only works large is a logo that fails where it counts.
Two concepts, two rounds
Two distinct directions rather than one with the colour changed, and two rounds of revisions on whichever you pick.
Colours with rules
Not just a palette but where each colour goes, and which pairs are legible. A brand colour that cannot carry text is the most common thing we inherit.
Fonts that pair
One for headings, one for body, chosen together so a document set in them holds together.
All the source files
Vector originals, not just a PNG someone exported. So it can be printed, embroidered or resized without going back to square one.
Guidance you can hand on
Enough written down that a signwriter or a printer can use it without asking you what the hex code is.
Understand the business
Who you serve, who you are up against and how you want to come across. An identity is a decision about positioning before it is a drawing.
Two directions
Two genuinely different concepts, shown at the sizes you will actually use them, not floating on a white square.
Refine and hand over
Two rounds on the one you choose, then every file and the guidance to go with it.
Do I need a new logo?
Not always. If yours is recognised locally, sometimes the right answer is to tidy it up and build consistent colours and fonts around it rather than throw away what people already know you by.
Do I own the logo?
You get every source file, including the vector originals, so it can be printed, embroidered or resized by anyone you like without coming back to us.
Can you match my existing brand?
Yes. Plenty of sites we build use an identity the client already has. We will tell you honestly if something in it is going to cause problems, like a colour that cannot carry legible text.